UGG AW25
Content Production
Content Production
EMEA
Product centred storytelling conceptualised through art direction and production, we brought to life UGG's AW25 campaign, from concept creation to on-set production. Driven by three core insights - tapping into culture creators, harnessing regional relevance and experimenting with AI as a tool for creative process - our visual deliverables positioned UGG as a trend aware and style-led brand.
Product centred storytelling conceptualised through art direction and production, we brought to life UGG's AW25 campaign, from concept creation to on-set production. Driven by three core insights - tapping into culture creators, harnessing regional relevance and experimenting with AI as a tool for creative process - our visual deliverables positioned UGG as a trend aware and style-led brand.
We centred the campaign visuals around the concept of regionality and perspective, playing with scale, collage and perspective in order to create regionally relevant content. Delivering stylisitc stills and video across four key European cities, the content was used across paid social, organic social, UGG’s website and wholesaler websites, reaching a global audience.
We centred the campaign visuals around the concept of regionality and perspective, playing with scale, collage and perspective in order to create regionally relevant content. Delivering stylisitc stills and video across four key European cities, the content was used across paid social, organic social, UGG’s website and wholesaler websites, reaching a global audience.
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