Selfridges Obsessions
Set/Fabrication
Set/Fabrication
UK





This collaboration between Selfridges and EPSTUDIOS explored the connection between flowers and emotions pairing each customer with a stem that reflected their state of mind.
This collaboration between Selfridges and EPSTUDIOS explored the connection between flowers and emotions pairing each customer with a stem that reflected their state of mind.


EPSTUDIOS brought the project together from concept, design and fabrication delivering an activation that brought together customers through their shared obsession. This is one of an ongoing series that kicks off the Selfridges Obsessions campaign which explores our fixations of SS25. Florals executed by our sister floral studio @weareflwr
EPSTUDIOS brought the project together from concept, design and fabrication delivering an activation that brought together customers through their shared obsession. This is one of an ongoing series that kicks off the Selfridges Obsessions campaign which explores our fixations of SS25. Florals executed by our sister floral studio @weareflwr









Claire Menary @clairemenary
Claire Menary @clairemenary
Claire Menary @clairemenary
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