Selfridges Obsessions

Set/Fabrication

Set/Fabrication

UK

This collaboration between Selfridges and EPSTUDIOS explored the connection between flowers and emotions pairing each customer with a stem that reflected their state of mind.

This collaboration between Selfridges and EPSTUDIOS explored the connection between flowers and emotions pairing each customer with a stem that reflected their state of mind.

EPSTUDIOS brought the project together from concept, design and fabrication delivering an activation that brought together customers through their shared obsession. This is one of an ongoing series that kicks off the Selfridges Obsessions campaign which explores our fixations of SS25. Florals executed by our sister floral studio @weareflwr

EPSTUDIOS brought the project together from concept, design and fabrication delivering an activation that brought together customers through their shared obsession. This is one of an ongoing series that kicks off the Selfridges Obsessions campaign which explores our fixations of SS25. Florals executed by our sister floral studio @weareflwr

Claire Menary @clairemenary

Claire Menary @clairemenary

Claire Menary @clairemenary