Peak Performance

Brand Strategy

Brand Strategy

UK

As part of a wider campaign launching Peak Performance to a new UK market, EPSTUDIOS designed, built and produced a mobile activation, housing a compact store and workshop space within an electric cargo bike that brought the brand directly to customers.

As part of a wider campaign launching Peak Performance to a new UK market, EPSTUDIOS designed, built and produced a mobile activation, housing a compact store and workshop space within an electric cargo bike that brought the brand directly to customers.

Inclusive of an in-built lightbox, display area and workshop space, we brought together key visual feature of the new Covent garden store and Peak Performances Scandinavian roots into this sustainable mobile brand asset that directly engaged audiences outside their retail locations.

Inclusive of an in-built lightbox, display area and workshop space, we brought together key visual feature of the new Covent garden store and Peak Performances Scandinavian roots into this sustainable mobile brand asset that directly engaged audiences outside their retail locations.