Through intentional material consideration and the use of high quality fixtures, we created an elavated, yet highly functional environment. The design features flexible partion walls between Peak Performace product display and Salomon product display, each constructed with magnetic surfaces to support mixed use, from campaign imagery to product storytelling. The modular, adaptable nature of the build, allows the showroom to operate seamlessly in both collaborative and individual modes, allowing both brands to display in tandem or individually.