Hug Rug Content Shoot
Brand Strategy
Brand Strategy
UK
With a focus on repositioning Hug Rug within the retail landscape, we built a framework and developed strategy to transform the brands positioning. Our approach was developed with consumer insights at the forefront, considering the best ways to engage exisiting audiences alongside seeking potential new audiences to tap into.
With a focus on repositioning Hug Rug within the retail landscape, we built a framework and developed strategy to transform the brands positioning. Our approach was developed with consumer insights at the forefront, considering the best ways to engage exisiting audiences alongside seeking potential new audiences to tap into.
We used emotive and educational content creation and a more elevate tone of voice to communicate the brands story and drive engagement across website and socials to engage new audeiences.
We used emotive and educational content creation and a more elevate tone of voice to communicate the brands story and drive engagement across website and socials to engage new audeiences.
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